Yesterday I wrote a post asking Which Mug Do You Prefer? I showed two mugs that I created – one at CafePress and one at Zazzle and asked which people preferred. More questions also came up from this post .. so I thought I would do another show and tell. Further down are the links to the earlier parts of this ongoing series about marketing.
Freckles in Flowers II, Digital © Diane Clancy
This is the original image that I have started with – one of my vibrant, colorful paintings. It is a photograph of my best kitty that then I have digitally enhanced. Felicia Kramer asked “Question: did you do anything different when you submitted your artwork to the sites or was it basically identical?”  This is a fantastic question, Felicia, because I did do something very different.
Freckles in Flowers II CafePress Mug Template, Digital © Diane Clancy
CafePress and Zazzle each have templates that you can download so you can make sure you are prepping your files correctly to make your work come out great! The first picture above is the template for the mug at CafePress … so you can see that I have put 2 sets of images there to be placed on the mug. Most people only put one image so I thought putting 2 images was very creative!
Freckles in Flowers II Zazzle Mug Template, Digital © Diane Clancy
When I started at Zazzle – quite a bit later – I realized that I wanted people to be able to see my lovely kitty, Freckles, even more clearly – so I can up with using the image 3 times. So this is one big difference. I want to emphasize that the templates to begin with are not identical.
But there are a couple of other differences also. The size of the 2 mugs are different …. I forget which is larger … but the image sits on the mug in various ways …you can see that from the pictures from yesterday’s post – there are links there to the actual mugs. It looks like there is a lid to the Zazzle mug – I am not sure. And obviously, Zazzle markets their mugs in an unusual way … CafePress has the photo of the mug straight on – but Zazzle is at an angle and I think it is a very creative way to show a mug.
Awhile ago were Part I, Part II, Part III, Part IV, Part V, Part VI, Part VII and Part VIII in this art marketing series – this is all in response to Sue O’Kieffe of Sacred Circle Mandalas (http://sacred-circle-mandalas.blogspot.com) who recently wrote me “i am curious to know out of all the ways you sell your art, which is the most profitable for you and which is the most enjoyable?” I have been getting some good feedback from various people that this is being helpful to them. There are a lot of details in all theses other posts too.
I welcome hearing from others what your experiences and thoughts are!! We may differ for sure! I hope that we can help each other know the strengths of each shop. Please feel free to ask questions to get more information – I am glad to share what I can and so are others! … thanks for coming by!!
Technorati Tags: Diane Clancy, vibrant colorful painting, Freckles in Flowers II, Sacred Circle Mandalas, Sue O’Kieffe, marketing, CafePress, Zazzle, Felicia Kramer, merchandise, print on demand
