You have often heard me speak of the AWE Project (Artists Window Exhibit).  Many of you wished me well as I applied for the grant and cheered me on when I got it … Well, tonight I make my presentation to the Local Cultural Council that gave me the grant in the first place.  Not a super-big deal … but still.  The AWE project has local artists showing in store windows to promote the economy, stores and artists. Here is the overview from which I will be making my presentation.  I certainly hope that this is interesting to you!!  Thanks for coming by!!

Blue Bracket, Digital © Diane Clancy

The Artists of Franklin County & AWE (Artists Window Project)

The Artists of Franklin County/AWE

• supports building the creative economy
• expands opportunities for individual artists
• supports local downtown promotions

AWE Projects

• April 15 – May 15 – Green
• September 15 – October 15
• November 15 – December 31 – Holiday and Children

Increase in AWE

• Fall 07               14 Artists     9 Stores
• Spring 08          13 Artists    16 Stores
• Fall 08               25 Artists    26 Stores
• Holiday 08         Adding Children

Geography

• North to Northfield/Bernardston
• East to Wendell/Athol
• South to Shutesbury/Amherst
• West to Shelburne/Buckland

Press Releases & Presentation

• Progressively more professional
• New bio template
• Increasing professional look in windows
• More people involved in tasks
• Artists learning new skills and involved in community

Evaluations

• 6 Business evaluations
• Benefits their image, drew in customers, got comments
• Benefits downtown – beautification, culture, awareness, positive, tourism
• Only suggestions were more advertising
• Working with artists was great
• Positive feedback from patrons (one exception)
• “Excellent program – especially for vacant storefronts”

~ Diane Clancy

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