This is a continuation of the post Cards and Licensing. To recap, I want to license my artwork to make it accessible and to create an income stream. So I need to show a track record of people wanting to buy my paintings. So, what to do? It seemed to me that cards were probably the best way to sell my images in an affordable way on my way to licensing.
Chi Chi in Butterflies, Digital Â© Diane Clancy
By now, some of you have realized that I am fairly persistent and committed in this process of building my career as an artist. So, if I am going to print cards, then first I have to research cards. How else does someone of my personality start a project? Remember a couple of years ago the card market was quite different than it is now.
I looked through all the art magazines that I had – Art Business News and several other ones. I copied down all the places that advertised printing cards. I also looked in my computer magazines – Mac World and others. I now was armed with lots of places to research.
Being still on dial-up internet connection, I mainly used the phone to start. I started a list for each place (12 in all I believe) and started keeping track of names, numbers and the details of price and what they offered. I got samples from probably 8 places … do you begin to see I am serious about all this?
I also starting noticing where other local artists had their promotional postcards printed. Modern Postcard won hands down!! Given that many local artists swore by Modern Postcards, my focus became a little different. I needed to see that it was as good as any of the others … not necessarily the best.
Next will be a continuation of my process of deciding … Of course, I would love to hear about you!!
~ Diane Clancy