Stella in Butterflies
In the post 2 days ago, Chris O’Byrne (www.onlineartsmarketing.com made suggestions about starting and promoting a website for my Enhanced Animal Images. His ideas got my creative juices going!
Stella in Butterflies, Digital © Diane Clancy
Here is part of his comment “Give something away for free in exchange for a name and email address (yup that again). The freebie could be a five step mini-course on how to photograph your pet. After you get that information and the potential customer has received the mini-course, send them an offer to take one of their pet photos and enhance it for $9 to $19.”
I am not a photographer – I am a designer and artist. But it helped me realize what I could give away that would be very unusual. As far as I know, no one else makes these kinds of enhanced animal images. I have shared in my past posts how to do this. But I could put together 5 steps (I guess 5 – I would have to see how it came out) on how to make your own enhanced animal images.
Once people tried it themselves, I might well have more customers! I certainly could not take someone else’s photo and make one of my paintings for $9 to $19. It usually takes me between one and two hours – even with all my setup. Getting an animal companion cut out correctly takes me quite a bit of time. I usually end up using several different masking programs to see which one gives the best result.
But this feels like a great idea for what I have that is unique to give away! I can also offer some more personal insight into me and my journey (also suggested by Chris – he is very insightful). People could choose either or both and then I would feel I was offering something of value. More progress!
~ Diane Clancy
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Good idea. What some suggestions for the new business? How about “Petproject” or “Yourpetproject” or “digi-pet”??Submitting these just for fun!
Thank you, Neda,
I hadn’t thought about a name. I have been using “Enhanced Animal Images” as the name of this part of my business. I have also been using the words “animal companion” rather than pet to show the significance animals have to many people.
But I hadn’t gotten further than that. It is not set up yet – but I will probably put a page later today saying it will be coming – but I am planning to use http://www.dianeclancy.com/animals as the address of the new site. It may not be quite as effective, but it is more cost effective.
I think I will use some of what you and I are writing for a post today.
Do you think it should be clear it is part of Diane Clancy’s Art? Or should it look totally different, as if it is unrelated?
I have some more thoughts I will write later, but I would love to hear your thoughts on this – and anyone else’s also!
~ Diane Clancy