I have been working on my business cards for awhile now. Given the variety of my work and mediums (as discussed last week), it has been a conundrum for me trying to decide how to represent myself and my work. For clarification, the border around the card is so you can see where the card begins and ends. A couple of days ago I figured out how I can showcase more than one image in a way I sure hope is effective!

Business Card for Art Business-front © Diane Clancy

Some of my artist friends are using an image that covers the whole front of their business cards. That can certainly be striking and effective in certain circumstances. But for my business, I do not think it is the right “look.” Given that I already have various lines of work, I think having some information about these different aspects of my art is crucial.

Business Card for Art Business-back © Diane Clancy

I hope you can read the words all right – I hope that it is dark enough in this jpeg version. In the original, the text is good and dark. I am pleased with how this came out.

I could have made different business cards for the animal series, the design series and my paintings. But that seems a little silly. As I decided last week, (and got support for from people on this blog), color is my unifying theme.

I feel good looking at this card – as if these three aspects of my creativity are respected and nourished. And this touching base with my reactions is core to my creative process – that is how I know something is right according to me.

~ Diane Clancy

Technorati Tags: business card, color, unifying theme, creative process, marketing