The last few days I have been talking about my balance between the creative process and marketing. The two most important pieces of all this are – my creating because I love making art and – my collectors (this means you) acquiring my art. I need to remember that all the other parts of the processes are focused on these two goals – creating and collecting.
Bottlescape II, Pastel Â© Diane Clancy
Besides my site, I now have two online stores Etsy and ArtFlock. I think I will probably start an eBay store too, but I haven’t done that yet. I am still checking out to see if it makes sense. (Comments are welcome – please share your experience with me and others who read this blog.)
The next big step for me to take is licensing my work to various companies who would like to use my images on their products. I have a friend with experience who was going to help me sort through which places would be most appropriate for me, but unfortunately life has sent her some twists and turns that make her temporarily unavailable.
I have quite a long list of companies who look for artists in order to license artists’ work. I have also done a lot of looking on the web researching different licensing companies. The licensing process has actually changed greatly over the last several years. In some ways it is a little simpler now.
It is getting toward time to figure out which ones to target. You can see that the place interested in “Bottlescape II” and “Flowers IV” (yesterday’s image) may well be different. But they are not the companies who are going to want my Goddess series. This is the stuff I have to sort out.
It feels more concrete and manageable telling you about it and allowing you to share in this process. Thank you for being part of my progression.
~ Diane Clancy