Thanks to your help, I am close to pinning down a name for my “Enhanced Animal Images,” probably soon to be known by another name. Some of you thought “enhanced” meant photo restoration – Sue O’Kieffe made that observation. So that isn’t such a great thing. I looked up in a dictionary and thesaurus and I didn’t find any good synonyms.
Bambi in Butterflies, Digital Â© Diane Clancy
The last two days I have discussed this conundrum in posts Lady in Butterflies and Violet in Flowers and there have been some terrific comments. I am going to share what Chris O’Byrne (www.onlineartsmarketing.com) suggested. I would like to get your feedback.
Chris says, “I was just listening to a marketing cd yesterday that emphasized how you canâ€™t (and should not try) to be all things to all people. Choose a narrow niche and go deeper. Better yet, choose more than one niche and market those separately.”
Chris continues, “If I saw Enhanced Animal Images, I would think you were talking about animals in general. I think your niche of peopleâ€™s pets is a good one and you might have a name that is very clear, such as Digitally Enhanced Pet Images. People might have different ideas of what â€œdigitally enhancedâ€ means, but in general they will think that you are adding or changing something to the image.”
Neda started off the discussion with these suggstions – â€œHow about â€œPetprojectâ€ or â€œYourpetprojectâ€ or â€œdigi-petâ€??â€ That started the ball rolling. At that point, I wanted to refer to the animals as “animal companions” instead of “pets.” What do people think in terms of â€œpetâ€ vs â€œanimal companionâ€? Animal companion is a lot of mouthful for a name. So is â€œdigitally enhanced,â€ but maybe that is needed.
Is “Digitally Enhanced Pet Images” the winner? Or is there further refinement needed? At least “Digitally Enhanced Pet Images” fits on the business card that I am getting ready for printing … whereas “Digitally Enhanced Animal Images” certainly would not.
Thank you again to all who have helped in the process. Also, thank you for those of you who have been reading and caring, even if you didn’t comment. I appreciate your presence and your reading!
~ Diane Clancy