Selling Your Art – Part II (Online Marketing)
Monday, June 22nd, 2009Yesterday was Part I in response to Sue O’Kieffe of Sacred Circle Mandalas (http://sacred-circle-mandalas.blogspot.com) who recently wrote me “i am curious to know out of all the ways you sell your art, which is the most profitable for you and which is the most enjoyable?”
What a great question, Sue!! I know some other artists sometimes read my blog – I hope everyone will chime in – this could be very helpful to us all! I am really looking forward to hearing from others too! Yesterday I gave an overview of offline selling. Today is the overview of one type of online selling – the post got long enough to break the online selling into 2 days. After that I will talk about specifics. This real US postage from Zazzle showcases my vibrant, colorful Fanciful Animal Images painting of Freckles in Flowers II.
Freckles in Flowers II Postage © Diane Clancy
There are 2 basic ways I sell online. The way I originally started selling online was that I create the art and then sell the item to the customer directly (often through a store). Once a customer chooses an item, they pay for that item and then I ship it directly to them. Once they get the product, if they bought through a shop, often they will leave feedback (hopefully positive!) and I leave feedback too.
This is lovely to have the direct contact with the buyer. They can contact or email me to ask questions beforehand. They can ask if I can make a change if they want. It is often very personal and friendly. This way I end up with their address and usually their email also. If they don’t mind, I have a way to contact them when I do get around to creating my newsletter.
Depending on the shop, I can get paid in several different ways. This could be another post sometime – there are multiple ways one can get paid – depending on the circumstances. If people would like, I can write about that sometime soon. One benefit of getting paid this way is you get your money for the purchase relatively quickly.
If I sold the item through the shop, the store usually takes a percentage of the sale price. In many shops there is also a listing fee. Most of the different payment methods also charge a fee for the transaction. These are some of the costs of doing business online.
One must also take the item to the post office (or know beforehand how much something costs to mail). If something gets lost in the mail, it is your (the seller’s) problem. Then you have to deal with the hassle and probably replace the item for free. So you are also doing the customer service. BUT you are BUILDING a RELATIONSHIP with the customer – which everyone says is crucial to being a successful artist.
This is getting long enough that I am breaking this into 2 parts … I like reading shorter posts myself. Tomorrow I will talk about the other way I do online selling. Thank you for stopping by!!
Technorati Tags: Diane Clancy, vibrant colorful painting, postage, Fanciful Animal Images, Zazzle, Freckles in Flowers II, Sacred Circle Mandalas, Sue O’Kieffe
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Diane Clancy creates vibrant paintings that feature color and vision to inspire and uplift people. Says Diane, "I feel very blessed to have this opportunity to express myself through painting. I love that people say my artwork enhances their lives."
